Most M4V movies bought from iTunes Store are protected by Apple'FairPlay and can't be played on non-Apple products. Since unprotected M4V files may be recognized and played by other video players by changing the file extension from ".m4v" to ".mp4", you could remove DRM form iTunes M4V videos at first if you would like to play them with popular media players such as VLC Media Player.
Here AVS4Mac iTunes M4V to VLC Converter software is considered as the best program to convert and play iTunes M4V on VLC Media Player. This powerful M4V DRM removal tool helps you to remove DRM from both purchased and rental M4V movies from iTunes Store, and convert them to DRM-free video formats including MP4, AVI, MPG, MPEG-1, MPEG-2, 3GP, 3G2, FLV and SWF. Moreover, the DRM M4V Converter has built in various output profiles for VLC media player, Media Player Classic, K-Multimedia Player, RealPlayer, Zoom Player, iPad, iPhone, iPod, Apple TV, PSP, PS3, Samsung Galaxy, HTC, Xbox 360, Sandisk Sansa, Nokia, Google Nexus and BlackBerry.
Step 1: Add iTunes videos to iTunes M4V to VLC Converter
Install and launch the iTunes M4V to VLC Converter program, click the add button to import the M4V video videos for converting.
Step 2: Choose proper output format for playing with VLC Media Player
Click "Profile" drop down list, you can customize the output format for playing with VLC Media Player. "Same as source for MP4" is recommended because you can get a MP4 video same with the original video in video and audio quality.
Tip: Besides, you can also choose "Customized MP4 video" if you want to customized parameters like codec, bitrate, size, etc.
Step 3: Start converting iTunes M4V videos for playing with VLC
Click "Convert" button to start converting iTunes M4V videos to VLC supported MP4 videos on Mac. Once conversion process completes, you can directly open the output folder and get the converted MP4 video to play with VLC Media Player.